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Prime Video Not Working on Roku TV

Prime Video is a popular streaming app on Roku TV, Firestick, and more. Powered by Amazon, this is one of the best apps out there for streaming shows and movies of all genres and lengths. However, sometimes, Prime Video stops working on Roku TVs for no apparent reason.

Roku TV Prime Video Not Working

Your Prime Video isn’t working on your Roku TV because the Prime App is outdated, your Roku TV or Amazon Prime app hasn’t been set up correctly, or the Amazon Prime servers are temporarily unavailable. Easy fixes include resetting and updating your TV and the Amazon Prime Video app.

These common problems can be fixed in minutes, so let’s get right into it!

Why Prime Video Isn’t Working on Roku TV

Roku TV Why Prime Video Not Working

Prime Video usually stops working on a Roku TV because of issues in the Prime app, such as bugs and glitches, or because the app hasn’t been updated for a while.

Let’s look at each of these in a little more depth, and then we’ll examine what you can do to repair these issues. 

The Prime App Is Outdated

All apps need regular updates to continue working correctly, and Prime Video is no exception. Usually, an app needs to be updated at least once every couple of months, but it can vary from app to app. 

Video streaming apps, in particular, can become outdated pretty quickly. Developers constantly add new things, fix glitches, etc. 

If Prime was working perfectly and suddenly developed problems, the app likely needs to be updated. This should fix any inherent issues within the app itself. 

The Roku TV Hasn’t Been Setup Properly

Roku TV Not Setup Properly

This problem is especially common if you’ve recently purchased a new Roku TV. They aren’t usually overly challenging to set up, but when a small step goes awry, everything else stops working.

When you’re dealing with a Roku TV that hasn’t been set up correctly, you’ll encounter problems with more than just the Prime app. This shouldn’t be a surprise since all the apps are running from your TV’s internal hardware and software. 

If you’ve recently downloaded the Prime app, you may also want to examine whether it has been set up correctly. This brings me to the next problem.

The Prime App Wasn’t Set Up Properly

Apps can be tedious to set up, especially if you have a ton of different accounts and passwords. It’s relatively common for people to have problems with their video streaming apps after set up.

One example of something that goes wrong pretty often is that watch restrictions accidentally get turned on. This can make it appear that the Prime app isn’t working correctly when the reality is that it is a user error. 

The best thing to do in this situation is to retrace your setup steps and double-check that you don’t have watch restrictions. Also, ensure you’re on the correct Prime account if multiple people use the Roku TV.

In addition, Prime requires you to go online through a browser to finish setting up Prime Video. If you didn’t complete the initial setup, the app won’t work.

The Amazon Prime Server Is Down

This can happen with any app, and while it’s not abundantly likely, it’ll most definitely shut down Prime Video when it does happen. 

Servers essentially power all the apps they are connected to; when they go down, the app will also go down. In a situation like this, there isn’t too much that you can do but wait things out and continue to check on it via the Amazon official site. 

How To Fix Prime Video Not Working on Roku TV

Roku TV Fix Prime Video Not Working

Now that we’ve discussed some common problems, let’s look at possible solutions. 

While these solutions don’t apply to every situation, they’ll do the job in most cases, so let’s get started. 

1. Update Your Prime Video App

One of the easiest things you can do to fix any potential problems with your Prime app is simply to update it. This can be done through the app settings, or you can uninstall and reinstall the app, which will automatically provide you with an updated version.

When you’re done, you may need to sign in again to your account, but from here, it should be smooth sailing as far as any bugs or glitches go.

Usually, a recent update will cure all of the internal issues in the app, barring no further issues being created from things like improper account setup or problems with the Roku TV itself.

2. Reset Your Roku TV

Resetting your Roku TV tends to be a cure-all for app problems of all types. In addition, if you haven’t set up your Roku TV correctly, this will give you another opportunity. 

Resetting a Roku TV is a relatively simple process that can be performed through your Roku TV settings. Remember that a factory reset will clear out any previously collected data on your TV. 

For more information about how to do this, check out this article from Roku Support.

3. Set Up a New Prime Account

In worst-case scenarios, the best option is sometimes to start over with a new Amazon Prime account. You’ll need to contact Prime and let them know you’re switching the account. 

You can also start fresh with your old account as an alternative. This should be a relatively simple process. 

You should also verify that you set up your account correctly on the Amazon website since you must confirm it after setting it up on your Roku TV.

Final Thoughts

When Prime Video stops working on your Roku TV, the problem usually goes back to a problem in the initial setup of your Roku TV or the Prime app. Sometimes it’s also due to glitches within the Prime app. 

Most of the time, you can cure these problems by updating an outdated Prime app, resetting your Roku TV, or going in and verifying your Prime Video account settings.

Overall, it’s fairly easy to fix problems with Prime, but there may be times when you need to contact customer service.

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Gizmo Geek Guide published this original article on February 9, 2023.

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